The Role of Social Media Networks in Sports Decision-Making within Iraqi Clubs
DOI:
https://doi.org/10.32792/tqartj.v3i54.945Keywords:
Social Media, Decision-Making, Digital Media, Sports Clubs.Abstract
Abstract
This study examines the features and aspirations that should be achieved within the sports media system under investigation. The researcher reviews the strategic foundations upon which social media platforms rely in influencing sports decision-making within Iraqi clubs, aiming to establish a vision based on scientific principles. The study also presents the research problem and its objectives, focusing on identifying the impact of social media use on the management of sports clubs in Iraq, as well as highlighting both the positive and negative effects of social media on decision-making in Iraqi sports clubs. The study attempts to explore the role played by social media platforms in shaping club decisions and the reasons behind their influence.
The findings reveal that Facebook is the most influential platform in club decision-making, accounting for 58%, followed by Instagram at 27%. The results also indicate that critical posts by prominent analysts and media figures are the most influential type of content driving club administrations to make rapid decisions (30.5%), followed by hashtag campaigns and collective fan comments (29%), and then exclusive leaks and news published by sports pages (25.5%). Additionally, the study sample moderately agreed, with a relative weight of 68.33%, that content published on social media reflects the genuine public opinion of club supporters.
Furthermore, the results show that the overall impact of social media on the functioning of sports clubs is predominantly positive (71.5%), compared to a negative impact (28.5%), according to the respondents. The findings also indicate that reliance on information circulated عبر social media contributes to proposing alternatives, with a relative weight of 69.8%. The study sample agreed on the statements related to the role of social media in club decision-making with a relative weight of 76.2%.
Keywords: Social Media, Decision-Making, Digital Media, Sports Clubs.
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